Best Times to Post on Social Media in 2025 (Per Platform Guide)

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Best Times to Post on Social Media in 2025 (Per Platform Guide)


The best times to post on social media can vary depending on your audience, industry, and the platform you're using. However, there are general guidelines based on platform data and user behavior. Here are recommendations for each platform:

1. Facebook

  • Best Times:
    • Weekdays (Monday to Friday): 9 AM – 1 PM (local time)
    • Best Days: Wednesday and Thursday
  • Why: Engagement tends to peak during mid-morning and lunch hours when people are taking breaks. Weekends generally see less engagement.

2. Instagram

  • Best Times:
    • Monday to Friday: 9 AM – 11 AM (local time)
    • Best Days: Wednesday
  • Why: Instagram users are most active during breaks and just before they start their workday, making the early hours of the day optimal. Posting on weekends can work if your audience skews younger or is more globally distributed.

3. LinkedIn

  • Best Times:
    • Tuesday, Wednesday, and Thursday: 8 AM – 10 AM and 12 PM
    • Best Days: Tuesday and Wednesday
  • Why: LinkedIn is a professional network, so engagement is highest during workdays, especially during commute times or lunch breaks. Weekends tend to be slower.

4. Twitter

  • Best Times:
    • Monday to Friday: 9 AM – 3 PM (local time)
    • Best Days: Tuesday and Wednesday
  • Why: Twitter is fast-paced, and engagement is higher during working hours when people check news and updates. Weekends may see less engagement unless there’s a trending topic or event.

5. YouTube

  • Best Times:
    • Thursday and Friday: 12 PM – 4 PM
    • Saturday and Sunday: 9 AM – 11 AM
    • Best Days: Saturday and Sunday
  • Why: YouTube viewers are more active in the afternoons and on weekends when they have more time to watch longer content. Posting before the weekend allows the video to gain traction.

General Posting Time Tips

  • Understand Time Zones: If your audience is global, try to post at times that work for the largest percentage of your audience’s time zones.
  • Use Analytics: Many platforms, such as Instagram Insights or Facebook Analytics, offer data on when your specific audience is most active. Tailor your posting schedule based on that.
  • Test and Adjust: While general best times can guide you, test different times to see what works best for your audience and niche. Analyze which times bring the most engagement, and adjust accordingly.

These posting times are a good starting point, but continual adjustment based on your audience's habits will maximize reach and engagement.

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Venura I. P. (VIP)
👋 Hi, I’m Venura Indika Perera, a professional Content Writer, Scriptwriter and Blog Writer with 5+ years of experience creating impactful, research-driven and engaging content across a wide range of digital platforms. With a background rooted in storytelling and strategy, I specialize in crafting high-performing content tailored to modern readers and digital audiences. My focus areas include Digital Marketing, Technology, Business, Startups, Finance and Education — industries that require both clarity and creativity in communication. Over the past 5 years, I’ve helped brands, startups, educators and creators shape their voice and reach their audience through blog articles, website copy, scripts and social media content that performs. I understand how to blend SEO with compelling narrative, ensuring that every piece of content not only ranks — but resonates.