What Are Trending Hashtags? How to Use Them to Boost Social Media Reach

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What Are Trending Hashtags? How to Use Them to Boost Social Media Reach


Trending hashtags are popular or viral tags that are being widely used and discussed across social media platforms at a particular time. These hashtags often reflect current events, news, cultural trends, holidays, or social movements, and they can rapidly increase visibility and engagement if you participate in the conversation using them.

How to Find Trending Hashtags:

  1. On Instagram:

    • Explore Tab: Check the Explore page to find popular posts and trending hashtags.
    • Hashtag Suggestions: When typing a hashtag in a post or search bar, Instagram will show you related popular hashtags and the number of times they’ve been used.
    • Trending Reels: Explore trending sounds, music, and hashtags used in viral Reels.

  2. On Twitter:

    • Trending Section: Twitter has a dedicated section on the homepage that shows trending topics and hashtags, customized based on your location and interests.
    • Hashtag Search: When you type a hashtag in the search bar, Twitter shows related trending tags and ongoing conversations.

  3. On LinkedIn:

    • Hashtag Suggestions: As you begin typing hashtags in your posts, LinkedIn suggests trending or widely used tags.
    • Explore Articles and Posts: Explore LinkedIn’s trending content in your industry to identify which hashtags are gaining traction.

  4. On Facebook:

    • Trending Topics: While Facebook no longer has a specific "Trending" section, you can find hashtags related to trending topics in your News Feed, Groups, and Explore pages.
    • Facebook Groups and Pages: Hashtags used in popular groups or public pages often reflect current trends.

  5. On TikTok:

    • Discover Page: TikTok’s Discover page shows the latest trending hashtags, sounds, and challenges.
    • Trending Hashtags on Videos: Look at the hashtags used in viral or trending videos for inspiration.

Popular Types of Trending Hashtags:

  1. Daily Hashtags: These hashtags recur on certain days of the week and are great for regularly joining the conversation:

    • #MondayMotivation
    • #TuesdayThoughts
    • #WednesdayWisdom
    • #ThrowbackThursday (#TBT)
    • #FridayFeeling

  2. Event-Based Hashtags: These are hashtags related to current or upcoming events like holidays, sporting events, or awards shows:

    • #WorldCup
    • #Oscars
    • #BlackFriday
    • #Halloween

  3. Challenge Hashtags: These often originate on TikTok or Instagram, where users participate in viral challenges:

    • #IceBucketChallenge
    • #InMyFeelingsChallenge
    • #10YearChallenge
    • #FlipTheSwitch

  4. Seasonal Hashtags: Hashtags change with the seasons, and businesses often capitalize on them:

    • #SummerVibes
    • #BackToSchool
    • #WinterWonderland
    • #NewYearNewMe

  5. Trending Social Issues: Social movements and important issues often generate trending hashtags:

    • #BlackLivesMatter
    • #MeToo
    • #ClimateChange
    • #MentalHealthAwareness

  6. Industry-Specific Hashtags: Certain niches and industries have their own set of trending hashtags that may not be mainstream but are important within those communities:

    • #DigitalMarketing
    • #TechNews
    • #FitnessGoals
    • #Fashionista

Tools to Track Trending Hashtags:

  • Hashtagify.me: Helps you find popular hashtags based on real-time data.
  • RiteTag: Suggests trending and high-performing hashtags for your content.
  • Trendsmap: Visualizes trending hashtags on Twitter based on geographical location.
  • All Hashtag: Generates top, trending, or random hashtags for Instagram and other platforms.
  • Google Trends: While not specific to hashtags, it can show you what's trending in search, which can give you insights into related hashtag trends.

Using trending hashtags appropriately can boost your visibility and engagement by tapping into larger conversations happening on social media platforms.

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Venura I. P. (VIP)
👋 Hi, I’m Venura Indika Perera, a professional Content Writer, Scriptwriter and Blog Writer with 5+ years of experience creating impactful, research-driven and engaging content across a wide range of digital platforms. With a background rooted in storytelling and strategy, I specialize in crafting high-performing content tailored to modern readers and digital audiences. My focus areas include Digital Marketing, Technology, Business, Startups, Finance and Education — industries that require both clarity and creativity in communication. Over the past 5 years, I’ve helped brands, startups, educators and creators shape their voice and reach their audience through blog articles, website copy, scripts and social media content that performs. I understand how to blend SEO with compelling narrative, ensuring that every piece of content not only ranks — but resonates.